From My Perspective – Official DateHookup Blog

http://googleadmanager.blogspot.com/2010/02/next-generation-of-google-ad-manager.html?utm_source=gam&utm_medium=et&utm_campaign=gam_upgrade_to_dfp

Hmm, is this why it never seemed like Google ever updated Google Ad Manager?  I swear they forgot completely about that product, but it seems they were planning on replacing it with this new product.  I have not seen the UI yet but something tells me it’s going to look exactly like GAM but with a new logo.  But I won’t judge it until I see it.  I really hope they made improvements.  The reporting system on GAM is terrible to say the least.  And the share features are dumb.  If they fix those, and the new API lets me download reports automatically that would be pretty cool.  I wish they would integrate payments via credit card, or provide the option for a very small fee.  That way I would not need to invoice clients every month, or risk that they won’t pay me.  Does this new system really have better algorithms than GAM?  Will it really increase monetization by getting ads from more networks?  I don’t know, hopefully.

(crosses fingers hoping this isn’t just GAM with a new name)

(also hoping they somehow sped up the whole thing so my pages don’t load so damn slow anymore.  Adding Google Ad Manager code to DateHookup probably made my pages load literally 10 times slower, especially on IE, which has the slowest javascript engine in the world.)

This entry was posted on Monday, February 22nd, 2010 at 11:16 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.